31 August, 2022

Augmented reality, how to apply it successfully?

Diana Castellanos
Augmented reality is a method of creating an image that transforms and augments using computer-generated graphics. The term was coined in 1991 by Marc Andreessen and Bill Mitchell, who studied virtual reality's effects. It's different from virtual reality because it doesn't use the term "virtual" to refer to something that doesn't exist; instead, it specifically refers to something that appears in real life rather than something that only seems through a computer simulation.
There is a lot of talk about augmented reality but tiny about how you can use it to your advantage. While virtual reality and augmented reality are becoming more common and affordable based on consumer needs, augmented reality (AR) remains a niche technology. However, it has the potential to grow with the growing popularity of smartphones.
What are the main characteristics of augmented reality? Augmented Reality technology can be applied to many applications, but they are unique to each one of them. For example, some apps require a headset (like Google Glass), while others manipulate the environment around you as you interact with it (like Microsoft HoloLens).
In the future, the emergence of artificial intelligence technologies may very well lead to such interactions being possible. The first generation of AR systems, like Google Glass and Microsoft HoloLens, are still on a small scale and have yet to achieve widespread acceptance or popularity as products that people would want or need. Despite its promise for businesses that want to take advantage of these new technologies for marketing and sales, augmented reality has yet to gain significant traction with consumers.

What are the opportunities offered by augmented reality?

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Augmented reality is the act of superimposing digital content on physical objects within our field of vision. It offers an immersive experience by adding visual components to our experience, allowing us to create 3D models of objects in the real world through a smartphone camera. This technology allows products and services to be built on top of the real world as a representation, allowing companies to focus on customer needs and experience rather than how many users use their product and how much revenue is generated.

The most common use case for AR is in product design and visualization, where 3D models allow us to visualize complex ideas from a business perspective. There are also other applications, such as photography, games, architecture, and education.

In recent months, we've seen AR become a mainstream trend in many industries: from retail and hospitality businesses to creative industries (designers), entertainment (entertainment media), and automotive and transportation hubs (car companies), all have introduced augmented reality in their products or business models.

To help you through this exciting time, we've put together our list of six essential tips for companies looking to implement augmented reality in their business:

1. Have an AR strategy

As with any new technology or business model, a business needs first to understand its current business model, budget, and target market before proceeding with an AR strategy. For example: does your company offer a product that can be sold online? Are you using AR in your marketing? What are your current limitations? Are there any risks involved in its implementation? A first step would be to determine if one of these areas of your business is not enough and then start thinking about how you can combine them into one. If you want to get the most out of augmented reality while staying within the digital marketing budget, a better approach would be to take it across all digital channels (social media, email marketing, SEO, etc.). Also, you can integrate it with existing products such as CRM systems or e-commerce platforms.

2. Value creation

You must decide if AR technology can solve problems within a specific market segment or target audience. What does the customer need? What don't they need? How will users benefit? Is it just a complementary tool for existing services that are already offered? Are there demand-side factors that have prevented users from successfully adopting this product? Identify the problem you want to solve: Why do you need augmented reality? How can you help your customers? What is your pain point? Seeing what value your customers would get from this change could help us determine if it will add or detract value from your existing products or services. 

3. Recognize your limitations

There are three main types of AR devices: (1) Head-Mounted Devices (HMDs), which offer a 360-degree view; (2) Eyeglass-mounted devices (EGDs), which can display small images; and (3) Handheld Devices (HD), which provide hands-free navigation through an environment using IR or Lighthouse technology.

4. Use it for mobile devices

Unfortunately, most augmented reality systems only work for stationary objects such as tables or walls because they require a device  with image capture capabilities at all times; however, the use of mobile devices makes it available to everyone.

5. Make sure it works on your platforms

As with any new technology, some compatibility issues between different hardware or software platforms will need to be carefully considered before deploying AR software to them in the first place.

6.  Understand the limitations

If you haven't already, research any hardware that might come with a built-in camera to know what kind of resolution it captures and what pixels your camera uses. It is necessary; thus, it doesn't look blurry on smaller screens or phones with fewer pixels than those required by specific applications due to hardware processing power or CPU speed limitations. These features are necessary for particular tasks such as image stitching, tracing, and motion capture that require specialized algorithms used by existing HMDs and other types of AR systems.

How companies can benefit from augmented reality

Augmented reality is one of the most exciting emerging technologies today. It is a combination of two basic technologies, artificial vision and augmented reality. The first of these technologies allow computers to see objects in the world, using a camera and software that interprets that data. The second technology allows software and devices to "see" the world, where the real-world object is in its environment, and how it interacts with your actions.

Every day there are new opportunities to take advantage of this technology because it allows us to create new applications for existing products. Still, it also has the potential to disrupt existing businesses. Our goal should be to be prepared for this disruption by developing new ideas and approaches for existing products. The key here is identifying opportunities that are already being done well and applying them more effectively (a great way to do this is to do something you haven't done before and then do better). There are four main things we need to work on when leveraging AR:
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• AR interaction design (eg, use of Augmented Reality for user interface design).

• Organization of augmented reality functions in an intuitive user experience.

• Design of technical interfaces (eg, how can we make virtual surfaces look real).

• Implement AR as a marketing tool (for example, how can we use Augmented Reality for public relations purposes).

Use AR in a business environment.

Augmented reality is being used in many industries, but some significant barriers still hinder the use of AR in companies. For example, the hardware used to create AR is expensive and very limited. However, many researchers have started developing inexpensive hardware that can work with today's smartphones and tablets, with slightly different hardware designs coming out every few months or so. Mobile AR has been around for some time but hasn't been able to scale commercially very well yet.
Despite all this, augmented reality can be useful for companies in many ways:
• You can help reduce ad fraud by providing a more immersive experience than the ads displayed on screens (for example, using an improved version of the Google Ads interface to buy traffic).
• Augmented reality can be valuable for personalized advertising, as it allows you to offer goods or services tailored to each customer and at prices significantly lower than other advertising solutions (according to CNET). Use this technology when small organizations need ad-free service without spending a lot of money on inventory (or when you want your customers' attention from afar).
• Augmented reality can also be used for product demonstration purposes (eg, providing a "look inside" demo) or for marketing purposes by creating a virtual store where products are displayed on their shelves through the screen so customers can think about buying before they do. This type of augmented reality marketing uses the same principles as virtual retail, except that it uses the computer screen as an AR display instead of an actual store window or shelf: customers will only see what they want! no mess!
• It would be best if you thought about how to use augmented reality in your business environment; a successful implementation will depend on your team and your creativity and technical skills.

To conclude, the future of augmented reality is bright!

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Augmented Reality is a technology that allows the user to visualize physical objects and places. This technology can be used by anyone with a regular computer, no special hardware is needed. This technology makes computers much easier to use, and it is even possible to use them without being physically present (i.e., without moving your hands or feet).

Augmented Reality has an important place in the history of technological developments. The first computer was based on a video display system (a cathode ray tube), which was heavily influenced by the work done there. This technology has been used for some time, but it wasn't until the late 1960s that we saw its full potential.

Augmented Reality will affect many industries, making business processes more efficient and creating new ones. It can also enable businesses to achieve their goals faster: users can do things that are currently impossible due to the limitations imposed by physical reality.

All companies that want their products to be better than their competitors with Augmented Reality tools should adopt this innovative approach.

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What are you waiting for?

Today many possibilities augmented reality brings us, helping our business to improve brand recognition and dynamic learning, surprise the consumer, and facilitate work and sales power.
Can you imagine your company had a portfolio of products with augmented reality?
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